Job Description

Job Title:

Brand and PR Marketing Director

Location:

CityScape

What you'll do:

As the Brand and PR Marketing Director you will lead brand positioning and public relations initiatives for the Bank, including acting as a center of excellence for the overall marketing team. The Brand and PR Marketing Director at Western Alliance Bank will be responsible for developing and executing brand strategies that enhance the bank's market presence and reputation. This role requires a visionary leader who can drive brand initiatives, foster brand loyalty, and ensure consistent messaging across all platforms. The Brand and PR Marketing Director will work closely with cross-functional teams to align brand and PR strategies with business objectives.

• Brand Strategy Development: Formulate and implement comprehensive brand strategies that align with the bank's goals and objectives.
• Brand Positioning: Establish and maintain a strong brand positioning in the market to differentiate Western Alliance Bank from its competitors. Partner with the Chief Marketing Officer on owning overarching brand strategy, architecture, brand voice and value proposition across all touch points.
• Marketing Campaigns: Oversee the creation and execution of marketing campaigns that effectively communicate the brand's value proposition. Create and run national campaigns that elevate the company's reputation and increase brand awareness and sentiment.
• Brand Guidelines: Enhance and enforce brand guidelines to ensure consistency in all marketing materials and communications. Manage the design, content and delivery of the collateral system for the bank, also including sales support materials and templates.
• Public Relations: In partnership with CMO and PR agency, develop and implement a comprehensive PR strategy to build positive media relationships and secure high-impact coverage. Serve as the primary contact for media inquiries, crisis communications and key stakeholder messaging. Write, edit and approve press releases, talking points, media pitches and executive messaging.
• Collaboration: Work closely with the marketing, product and sales teams to ensure brand alignment and integration. Provide guidance to our marketing team as a center of excellence in managing their segments and national business lines creative and campaigns, with focus on measurement. Provide oversight of development of all marketing assets across digital and offline channels, print and digital advertising, email, and social. Collaborate with digital marketing, product marketing and internal comms to ensure unified messaging and goals.
• Stakeholder Engagement: Engage with internal and external stakeholders to build and maintain strong brand partnerships.
• Brand Performance Analysis: Monitor and analyze brand performance metrics to measure the effectiveness of brand initiatives and make data-driven decisions.
• Manage brand, PR and creative agencies and provide guidance to other marketing agencies.

What you'll need:

• Bachelor's degree in Marketing, Business, Public Relations/Communications or a related field required.
• 10+ years of experience in brand management and public relations required, preferably within the financial services industry.
• Experience with B2B marketing in financial services a plus, either through client or agency side.
• Proven track record of developing and executing successful brand strategies, including leading or playing a key role in a rebrand initiative for a large company, preferably within the financial services industry.
• Proven ability to lead creative strategy, including campaign development and deployment.
• Deep understanding of the media landscape and experience managing external PR agencies and vendors.
• Experience influencing cross-functional teams and business decisions to drive results.
• Ability to communicate with senior executives and manage highly visible projects.
• Solid program and project management skills with a detail-oriented approach.
• Knowledge of general commercial banking products and services a plus, including deposit, loan, and treasury management.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Analytical mindset with the ability to interpret data and market trends.
• Creative thinker with a passion for innovation and excellence.

Benefits you'll love:
We offer all the important things you'd want - like competitive salaries, an ownership stake in the company, medical and dental insurance, time off, a great 401k matching program, tuition assistance program, an employee volunteer program, and a wellness program. In addition, you'll have the opportunity to bolster your business knowledge, learning the ins and outs of how successful companies operate and manage their finances, giving you invaluable hands-on experience to help grow your career!

About the company:

Western Alliance Bank is a wholly owned subsidiary of Western Alliance Bancorporation. Alliance Bank of Arizona, Alliance Association Bank, Bank of Nevada, Bridge Bank, First Independent Bank, and Torrey Pines Bank are divisions of Western Alliance Bank; Member FDIC. AmeriHome Mortgage is a Western Alliance Bank company.

Western Alliance Bancorporation is committed to equal employment and will consider all qualified applicants without regard to race, sex, color, religion, age, nation origin, marital status, disability, protected veteran status, sexual orientation, gender identity or genetic information. Western Alliance Bancorporation is committed to working with and providing reasonable accommodations for individuals with disabilities. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process and/or need an alternative method of applying, please email HR@westernalliancebank.com or call 602-386-2488. When contacting us, please provide your contact information and state the nature of your accessibility issue. We will only respond to inquiries concerning requests that involve a reasonable accommodation in the application process.

Western Alliance Bancorporation

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