Job Description

Overview

Join to apply for the Growth Marketing Manager II role at IBM . This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.

Responsibilities

• Serve as the primary point of contact between Marketing and the Global Corporate Sales segment to ensure alignment and collaboration



• Create and maintain dashboards to track lead-to-opportunity performance (e.g., engagement, MQLs, pipeline contribution) and identify areas for optimization



• Develop Outreach messaging and sequences for Corporate Account Managers that align with integrated campaign themes and sales plays



• Drive adoption and effective usage of marketing tools such as Outreach and Qualified across the Corporate Sales team



• Launch Sales Plays by building targeted account lists, crafting campaign-aligned messaging, and setting up performance tracking



• Partner with the analytics team to standardize performance reporting and readouts for executive stakeholders

This job can be performed from anywhere in the US

Qualifications

Required Technical And Professional Expertise

• 5+ years of experience leading scaled, cross-functional marketing initiatives, preferably within B2B SaaS or enterprise software



• Strong track record of driving pipeline and revenue through strategic, multi-channel marketing programs



• Experience collaborating closely with Sales, Marketing, and Operations teams to align on strategy and execution



• Proficiency with key tools such as Salesforce, Marketo, Outreach, Qualified, and ZoomInfo



• Skilled in developing campaign messaging, pipeline strategies, and performance reporting for internal stakeholders



• Excellent project management, communication, and stakeholder alignment skills

Preferred Technical And Professional Experience

• Experience working directly with sales teams or in a sales support capacity



• Background in high-growth technology or SaaS companies



• Familiarity with go-to-market strategies for cloud services, software solutions, or technical products

Job Details

• Seniority level: Mid-Senior level



• Employment type: Full-time



• Job function: Marketing and Sales



• Industries: IT Services and IT Consulting

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