Job Description

PUBLIC RELATIONS ACCOUNT EXECUTIVE – INFLUENCER RELATIONS

Hybrid – Atlanta

Are you looking to join a hungry and humble team of thinkers, creators and achievers? You’ve come to the right place.

Jackson Spalding is an award-winning PR and marketing agency that helps brands stand out to move those who matter most.

Fiercely creative and strategic, we work alongside our clients to help them connect with their audience and reach their goals. Jackson Spalding was built on the principle that there had to be a better way to run an agency. That means that we stay curious, have an open mind and ask questions to make sure we consistently achieve excellence with integrity.

ABOUT THE ROLE

We’re seeking a Public Relations professional with early to moderate experience in influencer relations, client account management, project management and media relations skills. You will demonstrate strength in the ability to project manage and lead team members collaboratively across integrated PR & paid influencer campaign development, with day-to day marketing, and communications projects.

ABOUT JACKSON SPALDING

Jackson Spalding is a public relations and marketing agency that helps brands break through to earn measurable audience attention, affinity and action. Our approach integrates PR and marketing, which means we work with our clients to grow both reputation and revenue. Jackson Spalding was founded in 1995 with a vision to be the most trusted and respected agency in the industry and is proudly independently owned. With offices located in Atlanta, Dallas, Los Angeles and Athens, Ga., Jackson Spalding’s clients include household brands like Chick-fil-A, The Coca-Cola Company, Delta Air Lines, Google, L.L. Bean, Orkin and Primrose Schools, among others. Jackson Spalding was recognized as one of the best PR agencies in America by Forbes in 2022, has been featured on Best Places to Work lists, and has earned awards ranging from the SABREs to ADDYs.

RESPONSIBILITIES

Specifically, this position will be responsible for:

Team Leadership

• Participate in projects and be responsible for their outcomes.
• Influence and participate in decision-making for client-facing projects.
• Manage project team members on their project deliverables and communicate with the client. Delegate and use inclusive language and behaviors.
• Project manages independently.

Influencer Relations

• Oversee influencer efforts for the projects they are leading.
• Execute paid and gifted influencer campaign(s) - including finding/vetting influencers, briefing and contracting influencers, managing and sending mailers, scheduling associated services, oversight and trafficking of content for approvals, and monitoring/reporting - all within Tagger or other decided-upon influencer tool.
• May support new business development with this or another client to showcase our work.

Public Relations

• Develop and execute strategic media relations plans at a national and local level for B2C clients across multiple industries.
• Manage client interaction and management across accounts, serving as the day-to-day client contact on certain accounts and projects.
• Manage budgets and billing for certain accounts and projects.
• Serve as a media relations resource across the agency and help with the evaluation of the media practice and tools.

EDUCATION

• Bachelor’s degree required.

REQUIREMENTS

The ideal candidate will thrive in a fast-paced environment, demonstrating calm under pressure and having at least 3-5 years of Communications, Influencer Marketing, Public Relations experience; preferably with 1-2 years in an agency environment.

Required experience includes, but is not limited to:

• Leadership skills with managing teams via influence with experiences in using sound judgment.
• Decision-making skills including ability to ability to apply critical thinking to a simple or complex situation, analyze situations including short- and long-term impact, understand the available options, and recommend the best course of action among the options.
• Project management skills including time management prioritization and tracking, capabilities with creating strategies and tasks, organizing needs and prioritization the needs, comfort level with various PM tools/technologies.
• Communication skills – able to communicate effectively and collaboratively across teams internal and external using multiple channels.
• Strong knowledge of target audiences, such as reporters, influencers or internal stakeholders and has begun working relationships with those contacts.
• Understanding long-term communications strategy and messaging needs and the right channels/events to use to deploy materials.
• Has experience with effectively managing a minor crisis or navigating one with a team.
• Demonstrated success in securing media coverage (local, trade and/or national) and passion for media relations.
• Relevant knowledge of local media, national news, industry trends and current methods
• Experience with and understanding of PR and marketing concepts and practices.
• Outstanding communication and writing skills and knowledge of AP Style
• Knowledge and proficiency with utilizing social media for storytelling, posts, and monitoring feeds (LinkedIn, Facebook etc.)
• Excellent attention to detail, strong proofreading skills and ability to multitask and execute through to completion.

EMPLOYEE BENEFITS

We believe that great work starts by taking care of our people. Below are just some of the benefits we provide the JS team.

• World class health care insurance
• Profit sharing
• Unlimited sick days
• 401k match + personal financial planning
• Flexible work environment: This means that for roles where it makes sense, you’ll have the option to spend some of your time in our incredible workspaces (when it's safe to do so) and some of your time working remotely – whether from home or elsewhere.

This role may require intermittent travel

EEO

At Jackson Spalding, we embrace and celebrate our differences. They are what inspire, unite, and motivate us to strive for a better way. In alignment with our purpose to cultivate meaningful relationships rooted in mutual respect, we are dedicated to fostering a sense of belonging throughout our agency. Jackson Spalding is proud to be an equal opportunity employer. We do not discriminate in any aspect of employment against any person on account of race, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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