Job Description

Job Description

Job Description

Are you ready to bring your unique talents and passion for mental wellness to a dynamic and global organization? Join us at Amare, where our commitment to supporting mental wellness is at the heart of everything we do. Amare Global stands out as a developer and producer of innovative health and wellness products, as well as transformative programs that cater to diverse needs. Our dedicated mission is to expertly curate and establish a comprehensive platform that encompasses a wide variety of products, and informative programs, all aimed at fostering and optimizing mental wellness for individuals everywhere. Together, we can make a meaningful impact on the lives of countless individuals seeking healthier, more balanced lives.

Position Summary:

The Senior Copywriter is a creative storyteller and strategic thinker who develops compelling, brand-aligned copy across all Amare Global channels. This role is responsible for crafting persuasive, compliant, and emotionally engaging content that connects emotionally, drives conversion, and reinforces Amare’s mission of mental wellness and personal empowerment. The ideal candidate thrives in a fast-paced, entrepreneurial environment and can translate complex product and business concepts into clear, compelling communication that drives engagement and growth.

You’ll collaborate closely with the Creative, Marketing, Product, and Field Development teams to produce copy that informs, inspires, and motivates — from product launches and campaigns to digital marketing, video scripts, and sales tools.

Key Responsibilities:

• Develop high-quality, on-brand copy for a wide range of marketing assets, including product launches, campaigns, websites, landing pages, email, social media, print materials, and video scripts, including:
• Product descriptions, packaging, and labels
• Email campaigns and landing pages
• Paid ads and website content
• Video scripts, event materials, and sales tools
• Field and Brand Partner communications
• Collaborate with design, product marketing, compliance, and executive teams to ensure all copy aligns with brand guidelines, regulatory requirements (FTC, FDA), and company values.
• Translate complex product science and wellness concepts into accessible, engaging language.
• Maintain and evolve Amare’s tone of voice and messaging guidelines across all touchpoints.
• Edit and proofread all marketing materials for accuracy, consistency, and brand compliance.
• Contribute to creative ideation sessions for campaigns, launches, and storytelling initiatives.
• Ensure all copy aligns with regulatory, brand, and compliance standards.
• Mentor junior writers and help elevate creative quality across the team.

Requirements

Job Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 5+ years of professional copywriting experience, preferably in health, wellness, nutrition, or direct selling industries.
• Proven track record of developing high-performing creative content for diverse audiences.
• Exceptional writing, editing, and storytelling skills with a deep understanding of brand voice.
• Strong grasp of marketing strategy, consumer psychology, and conversion-focused copy.
• Ability to balance creativity with compliance and scientific accuracy.
• Highly organized, detail-oriented, and able to manage multiple projects and deadlines.
• Passion for wellness, mental health, and helping others live their best lives.

Preferred Experience

• Experience supporting international markets and adapting messaging for global audiences.
• Knowledge of SEO and digital content optimization.
• Experience with marketing automation platforms and CRM tools.
• Passion for health, wellness, and personal development.

Benefits

What We Offer

Eligible employees will enjoy the following while working at Amare

• Competitive salary

• Comprehensive benefits package including health, dental, and retirement plans.
• Paid Time Off
• Opportunities for professional development and career growth within a global organization.

Amare is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristics protected by federal, state, or local law.

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